A Look at Popular Fashion Trends of the 1970s

The 70s were defined by the handful of countercultural movements. The younger generations were breaking free from the stiffer lifestyles and fashion expressions of their parents in the 50s and 60s.

Hippy, punk, and disco subcultures were gaining popularity. Fashion expression became a very common way that the youth were identifying with their ideals and groups.

The 70s saw the rise of bell-bottom jeans, paisley patterns, hot pants, platform shoes, daisy chains and headbands, fringe, leather jackets, tie-dye, midi-skirts and knee length boots, bright colors, mod style, and bohemian chic.

70s styles have already started to make their rotation back into into popular culture and will probably continue to cycle in and out throughout the decades. 70s fashion has earned an iconic status in the collective memory and popular culture.

Let’s take a look at some of the most memorable and fashionable style trends of a legendary decade.